Service · strategy

Deciding what to say before saying it everywhere.

Most marketing problems presented as execution problems are actually positioning problems. Before content gets planned, we work out what the brand stands for, who it is for, and which channels are worth the money.

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How it works

Step by step, how this runs.

01

Understand the business

How you actually sell today, who buys, what the objection is, and where growth is expected to come from.

02

Set the positioning

What you stand for, said in a way a customer would recognise rather than an internal statement.

03

Plan the channels

Content themes, campaign ideas, audiences and channel priorities, with the ones not worth running named as such.


What we run

Everything included in this engagement.

Positioning and messaging
Audience definition and content themes
Channel planning, including channels to skip
Campaign themes mapped to the commercial calendar
Visual direction and communication assets

Questions

What people ask before signing.


Also part of an engagement

Book a call and we'll send a written scope within two working days.

Twenty minutes, no deck. If we are the wrong fit we will say so on the call and point you somewhere better.

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