How far ahead should we start?

Three to four months before launch is where this model works. Starting a month out still helps, but you lose most of the compounding.

What if the launch date moves?

It frequently does. The sequence shifts with it, because the activity is timed to the date, whenever the date turns out to be.

Can you do more than one city?

Yes, and the model repeats per market. Costs and team scale with the number of cities, which is part of what gets scoped.

Service · market entryNo software does this

Start building the market before you are on the shelf.

Most brands launch first and start marketing second, then wonder why the stock sits. This plan starts marketing months before launch, so there is already interest waiting when the product arrives.

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How it works

Step by step, how this runs.

Pick the market and the date

One city, one launch window. Everything else works backwards from it.

Build awareness first

Local content, creators and geo-targeted campaigns run in the months before anything is on a shelf.

Layer in trial and availability

Sampling and retail activation as launch approaches, timed to when stock actually lands.

Convert at launch

By launch week the brand is familiar, the listings are live, and the activation is already running.

The sequence

The four-month sequence, from entry to steady demand.

Working backwards from the date, so demand is already in place when the stock is.

Month 1

Build the market

City-focused campaigns begin, a local audience starts forming, relevant creators are identified, quick-commerce availability is mapped and priority retail clusters are agreed.

Outcome — People in the city begin encountering the brand before launch.

Month 2

Build product interest

Product-focused communication increases, creator collaborations go live, quick-commerce discovery activity starts and sampling begins in priority areas.

Outcome — Consumers move from "I have seen this brand" to "I want to try it."

Month 3

Create purchase intent

Performance campaigns intensify, offer communication goes out, traffic is driven to live listings, and sampling and BTL step up as launch approaches.

Outcome — Demand is being created while availability is being put in place.

Month 4

Launch and convert

The brand is visible across digital, creators keep recommending, listings are promoted where available, and retail activation supports the launch on the ground.

Outcome — You enter with awareness, availability and activity already working.

What we run

Everything included in this engagement.

Localised content and a city-specific content calendar

Geo-targeted Meta and Google campaigns around real catchments

Regional creator collaborations for local credibility

Sampling, retail activation and hyperlocal promotion

Quick-commerce listing optimisation and discovery campaigns

Sampling and on-ground activation are delivered through our partner network. The timeline above is the shape of the model, not a fixed contract. A faster launch or several cities at once changes the scope and the sequence.

Questions

What people ask before signing.

Also part of an engagement

Book a call and we'll send a written scope within two working days.

Twenty minutes, no deck. If we are the wrong fit we will say so on the call and point you somewhere better.