The things we use, handed over.
Built for Indian businesses and tuned to how the year actually runs here. One email unlocks the set — no drip sequence afterwards. 4 available now, the rest in preparation.
Indian Festival Marketing Calendar
Every major festival, with the lead time each one needs.
The festivals that move sales in India, mapped by month with the planning window each requires. Diwali content started in the last week of October has already missed. This is the calendar we plan client content against.
Use it to Plan festival campaigns weeks ahead instead of the night before.
Get itNew Market Entry Playbook
The four-month model for launching in a new city.
How to build demand in a market before your product is on the shelf — what to run each month, in what order, and what to have ready by launch week. The model we use on live market-entry engagements, written so you can run it yourself.
Use it to Stop launching into a market that has never heard of you.
Get itBTL Activation Checklist
What actually has to happen before a sampling day.
Permissions, staffing, stock, materials, measurement — the operational checklist for running an on-ground activation. Written from running them, which is why it includes the things that go wrong rather than only the things that should happen.
Use it to Run an activation without discovering a gap on the morning.
Get itWhatsApp Reply Templates
The replies that qualify without sounding like a bot.
Opening replies, qualifying questions, follow-ups and polite closes — written for Indian business conversation rather than translated from American sales scripts. Grouped by the situations that actually recur.
Use it to Answer enquiries fast without every reply sounding automated.
See what it coversMonthly Content Calendar Template
A month laid out, with the format already decided.
A working calendar with columns for date, platform, format, pillar, hook and status — pre-filled with a sample month so you are not starting from an empty grid. The structure Gravity plans against.
Use it to Stop deciding what to post on the morning you post it.
Get itMonthly Marketing Report Template
Four questions, answered in one page.
What worked, what did not, why, and what changes next month — with the metrics that belong under each. The reporting format we use with clients, which is deliberately one page rather than forty charts.
Use it to Report to yourself, your board or your client without a dashboard export.
See what it covers