How is this different from hiring a local BTL agency?

A BTL agency runs the activation and hands you photographs. We run it alongside the digital campaign targeting the same catchment in the same week, and report both together.

Who staffs the activations?

Activations are delivered through our partner network.

How do you measure something on the ground?

Participation, samples handed out, dealer engagement and the movement in the geo-targeted digital campaigns running around the same clusters. It is not as clean as a click, and we do not pretend otherwise.

Service · BTL activationNo software does this

The part that happens off the screen.

Someone has to stand in the aisle and hand your product to a customer. No software does that, so almost every AI marketing tool that competes with us cannot offer it, and it still works.

Book a 20-min call

How it works

Step by step, how this runs.

Pick the catchments

The neighbourhoods, stores and clusters where your product is actually available and your buyer actually shops.

Run a monthly cycle

Activation days rotate across priority areas rather than firing once and stopping.

Tie it back to the digital

Geo-targeted campaigns run around the same catchments in the same weeks, so the two reinforce each other.

What we run

Everything included in this engagement.

Sampling drives in stores and high-footfall locations

Promoter-led in-store product demonstrations

In-store standees and point-of-sale visibility

Outdoor activations at local events and neighbourhood clusters

Bus-back advertising and auto-rickshaw branding for city-level presence

Retail and trade marketing collateral for local partners

Delivered through our partner network. Activation investment depends on format, city and scale, and is scoped and quoted once specific activations are confirmed.

Questions

What people ask before signing.

Also part of an engagement

Book a call and we'll send a written scope within two working days.

Twenty minutes, no deck. If we are the wrong fit we will say so on the call and point you somewhere better.