When is Diwali in 2027?

Diwali (Lakshmi Puja) is on Friday, 29 October 2027, with Dhanteras on Wednesday, 27 October. Start planning Diwali posts and offers by early September.

When is Holi in 2027?

Holi is on Monday, 22 March 2027, with Holika Dahan on the evening of Sunday, 21 March.

When is Pongal in 2027?

Most calendars give Thai Pongal and Makar Sankranti on Friday, 15 January 2027; some give 14 January.

When is Akshaya Tritiya in 2027?

Sunday, 9 May 2027, the same day as Mother's Day. It is the biggest gold-buying day of the year, so jewellers should start planning about five weeks ahead.

Are Eid dates in 2027 final?

No. Eid al-Fitr (about 10 March) and Eid al-Adha (about 17 May) depend on the sighting of the moon and can move by a day.

How early should a business plan festival posts?

Two to three weeks for most occasions, four to five for regional new years and Navratri, and eight weeks for Diwali. Add two weeks if you need a photo or video shoot.

Festival marketing calendar

Indian festival calendar 2027, for marketing.

Every major Indian festival and occasion in 2027, with its date, when to start planning, the businesses it matters most for and what to post. Diwali is on Friday, 29 October 2027, so Diwali planning should start in early September.

Plan my festival posts

Dates checked on 11 November 2026. Moon-dependent dates are marked and can move by a day.

January 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Fri, 1 Jan	New Year	18 Dec 2026	Retail, food, hotels	New Year greetings and offers; year-end sale wrap-up.
Fri, 15 Jan	Pongal / Makar SankrantiMost calendars give 15 January; some give 14 January.	18 Dec 2026	Jewellery, textiles, food, retail	Harvest and family themes, traditional wear, gifting and sweets. Regional-language posts matter most here.
Tue, 26 Jan	Republic Day	12 Jan 2027	Retail, automobiles, appliances	Sale-led posts with a clear offer.

February 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sun, 14 Feb	Valentine's Day	24 Jan 2027	Jewellery, hotels, restaurants, gifting	Gifting and couples; strong for jewellery and restaurants.

March 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Mon, 8 Mar	Women's Day	22 Feb 2027	Beauty, fashion, retail	Customer and team stories, offers for women customers.
Wed, 10 Mar	Eid al-FitrTentative: depends on the sighting of the moon.	17 Feb 2027	Textiles, food, retail	Festive wear, sweets and family gatherings.
Mon, 22 Mar	HoliHolika Dahan is on the evening of 21 March.	1 Mar 2027	Food, sweets, retail	Colour and festivity; reels work better than still posts.

April 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Wed, 7 Apr	Ugadi / Gudi Padwa	10 Mar 2027	Jewellery, textiles, automobiles, real estate	New-year buying; big for high-value purchases in South and West India.
Wed, 14 Apr	Tamil New Year / Vishu / BaisakhiUsually 14 April; Vishu can fall on 15 April. Check your local calendar.	17 Mar 2027	Jewellery, textiles, food	Regional new year: new clothes, gold buying, family gatherings.

May 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sun, 9 May	Akshaya Tritiya	4 Apr 2027	Jewellery, financial services	The biggest gold-buying day of the year; plan it earliest of all.
Sun, 9 May	Mother's Day	25 Apr 2027	Gifting, restaurants, beauty	Gifting and family stories. Falls on the same day as Akshaya Tritiya in 2027.
Mon, 17 May	Eid al-Adha (Bakrid)Tentative: depends on the sighting of the moon.	3 May 2027	Food, textiles, retail	Greetings and festive offers.

June 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sun, 20 Jun	Father's Day	6 Jun 2027	Gifting, fashion, electronics	Gift guides and family stories.

August 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sun, 15 Aug	Independence Day	1 Aug 2027	Retail, automobiles, appliances	Sale-led posts, same approach as Republic Day.
Tue, 17 Aug	Raksha Bandhan	27 Jul 2027	Jewellery, sweets, gifting, retail	Sibling gifting; strong for sweets and small gifts at a clear price.

September 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sat, 4 Sept	Ganesh Chaturthi	14 Aug 2027	Food, sweets, decor, retail	Modak, decor and community content; big in Maharashtra and the South.
Sun, 12 Sept	Onam (Thiruvonam)Celebrations run from Atham on 3 September to Thiruvonam on 12 September.	15 Aug 2027	Food, textiles, retail, hotels	Sadhya, traditional wear and home purchases; Malayalam posts matter.
Thu, 30 Sept to Fri, 8 Oct	Navratri	26 Aug 2027	Textiles, jewellery, automobiles, appliances	Nine days of posts, not one; auspicious buying for vehicles and appliances.

October 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sat, 9 Oct	Dussehra	4 Sept 2027	Automobiles, appliances, retail	Auspicious-purchase offers; plan together with Navratri.
Mon, 18 Oct	Karva ChauthSome calendars give 19 October.	27 Sept 2027	Jewellery, beauty, fashion	Jewellery, mehendi and festive looks.
Wed, 27 Oct	Dhanteras	15 Sept 2027	Jewellery, appliances, automobiles	Gold, silver, utensils and appliance buying; plan with Diwali.
Fri, 29 Oct	DiwaliA few regional calendars give 28 October.	3 Sept 2027	Every sector	The largest selling season of the year. Posts started in late October have already missed it.

November 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sun, 14 Nov	Children's Day	31 Oct 2027	Education, toys, food	Offers and activities for children and parents.
Fri, 26 Nov	Black Friday	5 Nov 2027	Online shops, electronics, fashion	Online sale; announce the offer a week ahead.

December 2027

Date	Festival or occasion	Start planning by	Best for	What to post
Sat, 25 Dec	Christmas	4 Dec 2027	Bakeries, gifting, hotels, retail	Cakes, gifting and year-end celebrations.
Fri, 31 Dec	New Year's Eve	17 Dec 2027	Hotels, restaurants, events	Party bookings and year-end offers.

Let the festival posts make themselves

Nebulaa marks the festivals that matter for your business on your monthly content calendar, makes the posts and offers in your brand style ahead of time, and waits for your approval. From ₹999 a month plus GST.

Get your free Brand Growth Blueprint Or make a free month calendar