Engagement · market entry

Awareness waiting when the stock arrives.

A brand with a proven product in one market, going into another, often launches first and starts marketing second, then watches stock sit. This engagement runs demand generation ahead of the launch date, so awareness is already there.

Suited to — Brands taking an existing product into a new city or market

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What it includes

The scope, written down before anything starts.

Agreed in writing before anything starts, so the retainer cannot quietly shrink over time.

Demand generation

City-specific content and a local content calendar
Geo-targeted Meta and Google campaigns around real catchments
Regional creator collaborations for local credibility
Quick-commerce listing optimisation and discovery campaigns

On the ground

Sampling drives in priority neighbourhoods
Retail activations and in-store demonstrations
Local events and hyperlocal promotional activity
Delivered through our partner network

How it runs

How the work is paced.

Month 1

Build the market: campaigns begin, audience forms, creators identified, retail clusters agreed.

Month 2

Build product interest: creator collaborations go live, sampling starts in priority areas.

Month 3

Create purchase intent: performance campaigns intensify, BTL steps up as launch approaches.

Month 4

Launch and convert: visible across digital, listings promoted, activation supporting on the ground.


What changes

What actually changes once this starts.

We are not putting numbers on this page until there is published client work we can point at. What follows is what the engagement is for.

The brand is already familiar in the market by the time it is on shelf
Listings have traffic pointed at them rather than sitting undiscovered
Launch week has activity around it, not just stock in a warehouse

Questions

Before you ask on the call.


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