Free GTM Launch Checklist, 40 Points

0 / 40 completed

Start checking off items below.

🎯Positioning

0/8

Ideal Customer Profile (ICP) defined with demographics + psychographics

Value proposition written and tested with 5+ potential customers

Positioning statement completed (For X, who Y, our product Z, unlike A, we B)

Competitor analysis done — top 3–5 alternatives mapped

Unique differentiators identified and ranked by importance

Pricing decided — tiers, value metric, and competitors benchmarked

Messaging hierarchy created — headline, sub-headline, bullets

Tagline / hero headline finalized and tested on landing page

✍️Content

0/8

Website copy written for all pages (home, product, pricing, about)

Primary landing page live with CTA and conversion tracking

Minimum 3 SEO blog posts published before launch

LinkedIn company page set up, branded, and populated

All social media profiles created with consistent branding

Product demo video recorded (2–5 minutes, screen + voiceover)

At least 1 case study or testimonial from beta/pilot users

Email templates written for welcome, onboarding, and follow-up

📤Outreach

0/8

Lead list built with 100+ qualified contacts (name, email, company)

Cold email sequence written and A/B tested (subject lines + body)

LinkedIn connection + DM strategy defined and templated

WhatsApp outreach plan ready (groups, broadcast lists, message templates)

5-email follow-up sequence created with timing and triggers

CRM set up with pipeline stages, lead statuses, and automations

Tracking pixels installed (Meta, Google, LinkedIn) with events firing

Analytics configured (GA4 or equivalent) with goals and conversions set

🚀Launch

0/8

Launch date set and communicated to team and stakeholders

Beta users / design partners invited and onboarded (min 10)

Product Hunt listing prepared with assets, tagline, and makers added

Launch announcement email drafted for your full contact list

Launch social posts scheduled across all platforms

Press / media list compiled with 10+ relevant journalists or newsletters

Referral or affiliate program created and ready to activate

Support documentation / FAQ published (help center or notion)

📊Metrics

0/8

North star metric defined (the one number that captures growth)

Weekly review cadence scheduled with team (same day, same time)

Activation metric defined (what does a successful first session look like?)

Revenue goal set for Month 1, Month 3, and Month 6

Pipeline target set (leads needed per month to hit revenue goal)

Churn baseline established and acceptable range defined

NPS baseline survey sent to first 20 users

Reporting dashboard live with real-time metrics visible to team

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