Which competitors does it track?

The ones identified from your site and market during the strategy pass, plus any you add yourself. Local rivals matter more here than national brands.

Is this just scraping their feed?

The tracking is the input, not the output. The useful part is the content drafted in response, which is what most tools stop short of.

Will my content just copy theirs?

It is written to your pillars and voice — the point is to answer a move in your own terms, not to mirror it.

Gravity · competitors

It watches your rivals and writes the reply.

Knowing a competitor ran a festival offer is not useful on its own. Gravity tracks what the businesses competing for your customer are publishing, and drafts the content that answers it — so you find out by being handed a post, not a report.

Start free trial

screenshot · awaiting asset

Gravity — competitor tracking

Rivals being tracked, ideally alongside the counter-content drafted from them.

Drop gravity-competitors.png into public/media/ · 2880×1800

How it works

Three steps, start to finish.

Competitors get identified

The strategy pass works out who is competing for your customer. You can add or remove any of them.

Their content gets tracked

What they post, how often, which formats they lean on, and what is actually landing for them.

You get the counter-content

Not an alert — a drafted post that responds to the gap or the move, ready to approve.

What you get

Concretely, this.

Ongoing tracking of the rivals that matter locally

Counter-content drafted, not just competitor alerts

Format and cadence comparison against your own output

Gaps worth taking — what nobody in your market is saying

Questions

The ones people actually ask.

Also in Gravity

Give it a URL. See what it makes of you.

Seven days free, no card. If it is not writing something worth publishing by day two, nothing is lost.